Keep Calm and Carry On:
a propaganda poster produced in 1939 by the British government, during the beginning of the Second World War. It was intended to raise the morale of the British public in the aftermath of widely predicted mass air attacks on their major cities.
There was only limited distribution with no public display. Rediscovered in 2000, the poster has been re-issued by a number of private companies.
Today you can find this image used in a variety of different ways - now including a Tori Amos song lyrics theme.